Selected work
Numbers we agreed to be judged on.
Every engagement starts by defining what success means and how it will be measured. These are the results against those definitions.
These case studies are illustrative samples showing the format. Replace them with real, client-approved work before launch, see PLACEHOLDERS.md.

From invisible to cited in AI answers
A component manufacturer with strong offline reputation and almost no digital footprint, rebuilt around entity clarity and question-led content.
- AI answers citing the brand
- 0 → 34AI answers citing the brand
- Organic enquiry volume
- 4.2×Organic enquiry volume
- Median page load
- 0.6sMedian page load

Reclaiming 60 staff hours a month
Front-desk staff were spending most of their day on appointment logistics instead of patients. We automated the logistics.
- Staff time returned monthly
- 60 hrsStaff time returned monthly
- No-show rate
- −41%No-show rate
- Average enquiry response
- < 2 minAverage enquiry response

Owning the local pack across eight locations
Eight stores, eight inconsistent listings, and a competitor outranking them in their own neighbourhoods.
- Locations in top 3 local pack
- 8/8Locations in top 3 local pack
- Direction requests
- +188%Direction requests
- Calls from search
- +62%Calls from search
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